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The
porn industry has always had an “early adopter” model. We’ve covered a
few porn related sites that have adopted new web features in the past (notably
Porn browser Heatseek, VOD adult
hotmovies and Social
Porn). PornoTube (Note: NOT WORK
SAFE), which integrates YouTube-like features, is the most recent example of
the trend. While YouTube has a clear policy banning porn, PornoTube has a
policy that is just the opposite.
PornoTube offers on demand Flash videos (our sponsor Adobe will be proud
I’m sure) of user uploaded pornography, including video, audio and
photgraphs. The site is surprisingly well designed and has social features
like rating, commenting, etc. All videos are tagged and can be browsed via a
tag cloud or by straight or gay content. There are RSS feeds for various
categories. Videos can also be embedded into other sites.
The site is free for users. For more technically saavy users, bittorent has
long been a source of free pornography. But PornoTube, which is usable by
anyone with a computer, could be disruptive to sites that are charging for
similar content. I imagine PornoTube will have similar copyright issues as
YouTube, however, and will have to pull that content down over time.
They even have a “beta” in their logo. Check it out, if it’s your
thing.
The overall accuracy of Alexa rankings aside, the traffic tool can be a nice
predictor of what is to come, or at least what is popular among the Webmaster
guilds. One of the newest additions to Alexa's Top 300 reinforces a notion that
is as unpopular as it is undeniable: the Internet is for porn.
Editor's Note:So I found out that PornoTube, a
YouTube knockoff, jumped to the no. 253 in Alexa rankings in under two months.
That makes me wonder, if porn sites become so popular and far reaching, if sites
like these will move beyond niche marketing to include a minivan ad.
While
YouTube maintains a PG-13 universe, either out of conscience or to maximize
advertiser comfort levels, the Quagmire to its Ned Flanders is a seedy knockoff
called PornoTube.
The adult, anything goes video-sharing site has rocketed
to be the 253rd most visited website among Alexa users in under two months.
Of course, the site received a boost in late July by blogebrity Michael
Arrington, who, on his TechCrunch
blog, drove the shuttle bus to the red light district's feature attraction.
Since that fateful blog post, PornoTube's Alexa reach per million users has
increased over 327,000
percent.
Seriously.
Alexa, though, provided the same measurement method that reported YouTube had out-trafficked
MySpace, and that Matt
Cutts' blog had matched Ask.com visitor for visitor. So that means PornoTube
spiked 327,000 percent among those that use the Alexa toolbar. We could be kind
and assume that's because webmasters and emarketers are fumbling over themselves
to monitor the site's progress, thus skewing the data they're trying to collect.
Porn is big business on the Web, even if the marketing opportunities are limited
to other porn and sex-industry products. There'll be no Chrysler minivan
commercials showing up there. Though in light of the reach of the adult
industry, it may be good exposure across demographics, even to soccer dads, at
least in theory.
But…
"Advertisers don't like the risky nature of the content," Jupiter
Research's Benjamin Lehman told the Financial
Times.
Even if everybody to the left of the Parent's Television Council do seem to like
it, even if they wouldn't say it in public, or even to their others.
327, 300 percent.
Is it possible to be amoral in branding? Can the non-porn-hunting consumer, or
even the Internet back alley crowd, forgive that?
Everything is changing. It's changing fast:
The impetus for traditional media companies is the shock at the speed with
which young audiences are deserting traditional television channels for
user-generated content such as photographs, music and video.
But even some venture capitalists privately admit that the landgrab in
user-generated content is producing a frothy market, reminiscent of a
miniature dotcom bubble. -FT
Shhhh! Don't say 'bubble.'
Say 'a potentially sustainable air pocket.'
And then sell it. One day Web video will trounce television in reach and in
advertising dollars. As always, adults will lead the way. Whether advertisers
will be willing to associate with adults is another question altogether.
But everyone will be chronicling as the bravehearts of branding succeed or fail
in marketing to that younger video-sharing crowd, and whether, as that younger
crowd grows out of MySpace and into minivans, they can be forgiven for risking
the risqué. Will branding be different in the 21st Century?
About
the Author:
Jason is a staff writer for WebProNews covering technology and business.
MATERIAL
CONNECTION DISCLOSURE: You should assume that David Norden,
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